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The specific type of representation that a U.S. firm might establish in Guinea should meet the marketing requirements of the product to be sold. The principal alternatives are employing the services of an agent, utilizing a distributorship or dealer, or establishing a direct sales branch or subsidiary. Agents are almost exclusively used for distribution of a wide range of both durable and nondurable consumer goods and for distribution of some industrial materials. ThiR form of representation may be particularly appropriate for highly competitive products appealing to a specialized market.
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